Endurance

Thana Applied Economics applies domain expertise and optimization analysis to training and lifestyle decisions for competitive, but time-constrained endurance athletes. The firm (i) audits routines, preferences, and performance data, (ii) identifies constraints and tradeoffs, and (iii) determines where effort can be most productively allocated. The firm's economic approach supports maintaining or improving age-adjusted performance while preserving durability, resilience, and long-term functional capacity.

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Observed Outcomes: ~10-point VO2 max improvement over a one-year period; progression from ~50th to ~20th percentile in age-group triathlon performance over two seasons; swim efficiency improvement from ~2:45/100m to ~1:50/100m within one calendar year; half-marathon pace improvement from ~8:00/mile to ~7:25/mile over one season with negligible difference in average HR; structured distance progression from sprint triathlon to long course, and from 10K to 30-mile and 50K ultrarunning over two seasons.

Sports Represented: Triathlon (sprint through long course), road running, trail and ultrarunning, classic and skate Nordic skiing, swimming, cycling, ballet, strength and bodybuilding, martial arts, and non-athletes focused on long-term functional performance.

“The hay is in the barn.”